Howard Swimmer brings unique vision, passion and energy to all aspects of successful MI; including strategy, management, planning, operations, sales, marketing, artist relations, product development and program development.
In 2009 Howard conceived, co-founded and was named President of Premier Builders Guild (PBG), a dream team of boutique guitar and amplifier master builders comprised of b3 Guitars by Gene Baker, Fano Guitars, Giffin Guitars, JG Guitars by Johan Gustavsson, Koll Guitar Company, Tone King Amplifiers and Two-Rock Amplification.
The PBG model brings business management, marketing, sales, sourcing and customer service to boutique builders – making boutique, master built gear more easily accessible than ever before. Under Howard’s leadership PBG has emerged as a new force in MI; one that has changed the way boutique guitars and amps get made, marketed, bought and sold.
In mid-2011 Howard conceived, negotiated and oversaw all elements of PBG’s breakthrough “… at TRI Studios” integrated marketing program, an ongoing effort that features a series of leading artists (John Scofield, Oz Noy, Matt Schofield, George Pajon) playing PBG gear at Bob Weir’s state of the art performance studio created for broadcasting live HD video and audio streams to the Internet. The co-branded program integrates best practice artist relations, event management, branding, advertising, social networking, public relations and webcast technology. One of the strongest integrated programs in MI, “ … at TRI Studios” has driven record PBG brand awareness, brand image and sales.
Howard additionally conceived and negotiated PBG’s unique partnership with leading menswear design and lifestyle brand John Varvatos. The program featured the installation of custom PBG guitars at the acclaimed Varvatos CBGB store in New York City, unveiled at a special “Live from Varvatos” concert at the store. The unique, co-branded program was
featured in leading guitar and lifestyle publications.
Before launching PBG, Howard owned and managed a leading audio boutique in Pittsburgh, PA, where he represented Audio Research, Martin Logan and other exclusive brands. He also launched and headed a successful commercial construction company.
Howard previously managed the career of internationally renowned pop artist Burton Morris. He conceived and negotiated Morris’s selection as artist for the 76th Academy Awards® and a one-man exhibition at the Olympic Museum in Lausanne, Switzerland, both major breakthroughs for the artist.